LinkedIn – The Killer Summary

By | 15th October 2016

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LinkedIn is a social networking site designed specifically for the business community (a more professional and less ridiculous version of Facebook). Any member that registers can establish a ‘network’ by ‘connecting’ with other members. This portal allows any business or individual to look for clients/employees and promote themselves.

The Isle Cre8 team encourage anyone (regardless whether you’re a business owner or are an employee) to make a LinkedIn account if you haven’t already! After you do, there will be various fields to fill in on your profile. This series of posts will aim to support you through the process so you can reach your goals!

When your profile is paid a visit, the first thing that will be noticed is the ‘Summary’ section – designated for your personal promotion and gaining connections. This is the first thing anyone will see, hence it’s very important you get it spot-on. We’d like to share with you a few tips that have helped us:

 

  • You can us up to 2,000 characters – so why not use as many as possible? The more key words your summary has the better as you will be more recognisable.
  • Include a bullet point list with your top accomplishments – when someone sees 3 or 4 amazing things as soon as they look on the description they will want to read further and find out more!
  • Tell stories; remember when you were a child and your parents would say ‘In a Castle, far far away…’? You wanted to find out more. This is transferable to adulthood but in a more subtle way. Describe your personal journey – use PAR (Problem – Action – Result) and draw the reader in.
  • Dependant on how comfortable you feel with this – include your contact information and make it stand out.
  • What are your goals? Why did you create your LinkedIn account? Angle the summary towards the specific people you want to target. Gaining new clients or landing a job?
  • Make it engaging and original – include some captive hooks at the beginning! As opposed to (and this is from personal experience): “Throughout school life I always became involved: (examples)” say “I was the kid who left a dust cloud when pointed in the direction of opportunity”
  • As a conclusion, let the reader know what you want them to do next “If you have any quirky tasks that you need a hand in, give me a shout at: marketing@islecre8.co.uk”

 

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